That Other Ish: Trey The Visionary

Thursday, August 13, 2020

Trey The Visionary - Hyenas

Trey The Visionary - Hyenas

Trey the Visionary rides wave of success from ‘High Point’ EP on the way to launch of new album ‘Landslide’

MILWAUKEE, WI – An original blend of Hip Hop, Trap and R&B comes to light in powerful ways on the new EP from fast-rising rapper Treveon Howard, professionally known as Trey the Visionary. “The High Point” is a four-song project that perfectly captures the unique sound and style of this American rapper, singer, songwriter and producer. On this standout summer project, Trey thoughtfully organizes his thoughts to create four of his most popular songs to date.

“This project is kind of the timeline of the pain of my life and the journey of my career,” Trey said. “I’ve been making music for a minute, and this is one of those projects that solidifies by spot as the people’s champion. It’s celebrating my GOAT-ness and recognizing the greatest music of my career.”

Born and raised in Milwaukee, Wisconsin, Trey has been around music his entire life. He said he’s been rhyming since he was 8 years old and recording since age 12. When he was younger, he idolized Lil Wayne, Wiz Khalifa, Ice Cube and Travis Scott, and as he grew older, he began to realize what separated them and made them unique and original.

In high school at Messmer High, he collided with young epic Milwaukee native JV Harris. They both shared a love for music and noticed a room in the high school filled with old instruments and other storage space. They cleaned out the room, remodeled it and turned it into the foundation for a studio. Trey credits music team Greg Flattery for helping him and Harris to learn the recording side of the music industry and to develop their hustle and humbleness as young music trailblazers. Trey also got in touch with Milwaukee-Lexington producer Slap Jackk who assisted them with valuable knowledge about the industry and the skills it takes to stand out as producers. In the years since, this 23-year-old artist has developed a sound and style that can only be described as truly original.

“I’ve grown up in one of the top ten most dangerous cities in the world and my music is a direct reflection of my surroundings,” Trey said. “I’m explaining the culture and ethnicity I grew up in. I’m literally a living, breathing Milwaukee pillar, and I’m blessed to get to talk about everything in my city – the good, the bad … everything. I know the trials that people are going through and I make music to help them have peace with their emotions. I love using my voice, and I love being melodic, but my style is very organic and I embrace the opportunities to experiment and figure out what I can do with my voice. I think that originality and diversity makes me different than other artists.”

Trey said he will further explore that sound on an upcoming album called “Landslide” which is due to drop this fall. Developed in collaboration with Milwaukee-Madison artist, producer and engineer icon Brendan LP and his media manager and videographer Jack Wilkins, the project is one that Trey said will stand head-and-shoulders above anything else on the market today.

“I feel like it’s going to be an even bigger high point,” he said. “It’s a ‘Landslide’ of consistent wins and feeling myself in this legendary state. I’m rubbing elbows with legendary people who are just like me. I can make a song out of anything and then make it even bigger – each one with a different vibe and sound. That’s exactly what this album will bring.”

The first single from the album is called “Hyenas” and is already available for fans to enjoy across all streaming platforms. It joins “High Point” as an impressive display of artistry from a young musician who is poised to become a global phenomenon.