That Other Ish: ISO-O

Thursday, November 19, 2020

ISO-O - Make It

ISO-O - Make It

R&B anthem ‘Make It’ from ISO-O serves as perfect vibe for the Fall

TORONTO, ONTARIO – ISO-O is about to make it big in the music industry with his latest hit single “Make It.” Currently available across all streaming platforms, “Make It” is the perfect R&B vibe for the Fall. Soft, melodic, and inspired by the ambitions of a dreamer, this single not only relates to all those in the world who have ever longed for something but also serve as a kind of anthem for those who finally realize their dreams.

“Yes, it’s a song about making it in the music industry but more than that, it’s a story of how far I’ve come over the years and getting to a place where I really can say that I’ve made it,” ISO-O said. “I’ve been through a lot just to be able to say that, and this song is that vibe that captures that triumphant feeling.”

ISO-O said his unique sound and style could best be described as melodic trap. He said his versatility is the best trademark of his signature style, boasting that he has “a thousand flows” that he can pull off with any and every beat from any genre imaginable.

“If there’s a soft R&B beat or a hard Trap beat, I can still use my unique flows,” he said. “I’ve got so many melodic flows – new flows with new melodies or old school flows. More than anything, I want my music to be known as fire. If you see an ISO-O song, you know it’s gonna be heat. And when it comes to most songs, I try to aim for anthems – those huge tracks where crowds of people are screaming and yelling. I’m very good at making good hooks with catchy, melodic choruses that get stuck in your head but you love it.”

Part of what makes ISO-O so great is his dedication to his craft. He is constantly working on new rhymes and writing new flows, which is illustrated on the cover art for his new single by featuring a trashcan filled to overflowing with wadded up paper balls.

“I wanted to capture the idea of perfection because that’s what I want for my music,” he said. “I’m constantly revising and trying again and again until that perfect idea is crafted. I’m like that superstar basketball player who always gets an isolation play and puts defenders on an island because he can always beat them one-on-one. I feel like I’m an isolator. Not only have I felt isolated and alone in my life doing my own thing and chasing what I believe in. But if I were to put you on an island when it comes to music, it’s over.”

ISO-O said “Make It” has been making waves in the music industry for much of 2020 with tons of plays across all streaming platforms. He said he’s looking forward to giving fans new music in early 2021, as well.